Think Clearly

Eight Rules for the Data Age

By Kiko Llaneras

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RULE 1

Accept How Complex the World Is

Think bird flocks: complexity emerges from interactions

RULE 2

Think in Numbers

Measure everything; make quick calculations

RULE 3

Protect Your Samples from Biases

Your perception doesn't know how to take samples

Rule 4

Accept that Causation is Challenging

Correlation does not imply causation (and much more!)

Rule 5

Respect the Power of Chance

An extraordinary result needs extraordinary evidence

Rule 6

Predict Without Ignoring Uncertainty

You don't need certainty in order to act

Rule 7

Accept the Trade-offs

To choose is to renounce. Every decision hides a dilemma

Rule 8

Don't Trust Your Intuition

Your brain is such a powerful conclusion-drawing machine that it often rushes to judgment

The book is available in English and Spanish, published by Penguin. Later this year will be edited in Korean, Chinese, and Japanese.

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